50 Cent's SMS Audio
By Lisa Johnston On Sep 8 2011 - 3:01am
NEW YORK —
More news has emerged
from the ever-popular musician-meets-headphones
SMS Audio, which has rapper 50 Cent
as its CEO, announced it has acquired the
assets of headphones designer KoNoAudio.
KoNoAudio founder Brian Nohe will become
president of SMS Audio.
A line of wired and wireless headphones
and audio accessories are slated to be introduced
in the fall from SMS Audio. Features
will include on-board controls and the ability
for four users to listen to the same wireless
audio from a single source.
In a statement, 50 Cent (Curtis Jackson)
said, “I’m eager for my fans to hear my music
the way it was intended — the way it was
mastered in the studio. The acquisition of
KonoAudio will enhance our ability to bring
the absolute, highest-caliber audio products
to the market.”
50 Cent was made part owner of Sleek
Audio during International CES in January,
but the partnership between Sleek and his
G-Unit Brands licensing company was terminated
in the spring before any products
came to market.