50 Cent's SMS Audio Acquires KoNoAudio

By Lisa Johnston On Sep 8 2011 - 4:01am




NEW YORK — More news has emerged from the ever-popular musician-meets-headphones category.

SMS Audio, which has rapper 50 Cent as its CEO, announced it has acquired the assets of headphones designer KoNoAudio. KoNoAudio founder Brian Nohe will become president of SMS Audio.

A line of wired and wireless headphones and audio accessories are slated to be introduced in the fall from SMS Audio. Features will include on-board controls and the ability for four users to listen to the same wireless audio from a single source.

In a statement, 50 Cent (Curtis Jackson) said, “I’m eager for my fans to hear my music the way it was intended — the way it was mastered in the studio. The acquisition of KonoAudio will enhance our ability to bring the absolute, highest-caliber audio products to the market.”

50 Cent was made part owner of Sleek Audio during International CES in January, but the partnership between Sleek and his G-Unit Brands licensing company was terminated in the spring before any products came to market.

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